Defining innovation in travel: it’s out there, somewhere
There were some engaging technologies, services and themes presented at Phocuswright’s 2013 Travel Innovation Summit, involving business travel, Collaborative travel tools and offline travel guides.
In recent years, finding innovation in travel has seemed like a hunt for an ancient Arctic narwhal – it exists, but a great adventure is required to discover where.
Beyond the endlessly familiar tropes of trip planning and social travel, there were some engaging technologies, services and themes presented at Phocuswright’s annual Travel Innovation Summit.
But ponder these questions:
• What exactly is the definition of innovation?
• Is it doing something no one else is doing?
• Iterating a product in a fresh way?
• Or is it merely pushing inevitable evolutions faster and packaging them more quickly than others?
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