Airbnb catalyzes messaging and guest experience, asking hosts to rally to change law
Airbnb produced an event, the Airbnb Open, focused on the short-term rental site’s host community, both showcasing the company’s capacious new offices and some specific inspiring stories of the website’s hosts.
Airbnb co-founder Brian Chesky took the stage to share the site’s genesis story, and incredible growth since launch.
The co-founder also highlighted the fact that hosts are a new segment of small business, saying that hosts are “people as businesses,” and “micro-entrepreneurs” providing hospitality experiences as a new breed of business owners. He mentioned the struggles that the company was having with NYC regulators, leaving hosts to fill in the lines as far as what this regulatory landscape means for their own individual communities.
The not-so-subtle suggestion here is that local laws must be changed to more adequately reflect this new segment of society – and that hosts must begin to rally together to make a force to be reckoned with.