The service, launched under the Google Earth product umbrella, allows anyone (with a Gmail account) to create a tour by mentioning the tour name, description, ability to mark list of places visited on a Google Earth map, add pictures and videos to a place, and finally save it as a tour.
By default, a tour is saved in private mode. Users have the option to share the tour with their friends and social channels.
The list of places mentioned in a tour is mapped visually on a Google Earth map. Once a tour is shared (via a link) with a person, the viewer will be able to go through it place-by-place like a digital rich media story book.
