British Airways tested the pulse of 2,000 consumers to discover what is hot (or not) in their world of travel tech and the various services and devices they use on a trip.
Unsurprisingly, a mobile is the most essential item travellers now take with them on a trip, ahead of books, iPods, tablets and Kindles.
Focusing on the applications that users have on their mobiles, spare a thought for the travel guide – finding itself way down the pecking of popular services selected by travellers in the poll.
Read full story at: http://www.tnooz.com/article/travel-guide-apps-consumer-use
