Expedia plots travel graph, thinks more like stock market than supermarket
Expedia dropped a few more clues last week as to how it plans to meet the needs of the rapidly evolving consumer.
That bit about online travel agencies traditionally not being very good at ‘personal’ might change going forward as the company draws more and more data together to become a recommendations engine.
So, acknowledging that it is the consumer that will shape the future development of online travel, a senior executive says the OTA is thinking of itself more like LinkedIn than other travel companies out there.
EMEA marketing boss Andrew Warner says:
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