A recent TripAdvisor TripBarometer Mobile and Social trends survey of UK travellers picked out a number of interesting datapoints from the 20,000-strong sample.
Social media in travel
The study revealed that social media is used as a research tool before and during a trip:
• 15% of UK travellers use social media to research and plan trips
Read full story at: http://www.tnooz.com/article/social-media/tripadvisor-barometer
