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Expedia’s Uphill Climb Must Meet Booking.com’s Structural Advantages

11/07/2013| 9:50:09 AM| 中文

An equity research report from Evercore claims that Booking.com’s conversions of lookers to bookers is two to three times the industry average, and it attributes much of its success over online travel agency rivals such as Expedia to “a structural advantage.”

Expedia Inc. CEO Dara Khosrowshahi talked last week about how his company was making progress in its European hotel business, but acknowledged “we can do better.”

“As you know,” Khosrowshahi said last week during Expedia’s third quarter earnings call, “Booking.com is quite strong in Europe. So we’ve got an uphill climb, but the direction, at least, is positive for us.”

An equity research report from Evercore claims that Booking.com’s       conversions of lookers to bookers is two to three times the industry average, and it attributes much of its success over online travel agency rivals such as Expedia to “a structural advantage.”

Read full story at: http://skift.com/2013/11/04/expedias-uphill-climb-must-meet-booking-coms-structural-advantages/

TAGS: Booking.com | Expedia | OTA | Travel Search
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