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Books not blogs for trip planning but TripAdvisor comes out top

11/06/2013| 10:11:29 AM| 中文

Consumers still like a good old print guidebook when it comes to trip planning and researching holidays according to a study published today.

The World Travel Market 2013 Industry Report shows 55% of UK consumers consulted a guidebook, leaflet or application in the previous 12 months either for pre trip planning or while in resort.

Furthermore, 59% used a printed guidebook on their 2013 summer holiday with 41% purchasing a book and 18% saying they borrowed one from a relative or friend.

While guidebooks were cited as the key resource for holiday research for 14% of UK travellers, reviews services such as TripAdvisor are the favoured resource for 27% of people when planning a break.

Read full story at: http://www.tnooz.com/article/books-blogs-trip-planning-tripadvisor-comes-top/

TAGS: Guidebook | TripAdvisor | Social Media | Customer Review
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