Big travel advertisers missing out on mobile
Given how much ‘do or die’ discussion there is around mobile, it’s perhaps surprising that more than a third of UK travel companies have no mobile presence.
That’s according to a study from the Internet Advertising Bureau which doesn’t give much insight as to why that might be but does question the strategy given further research showing the average person uses a ‘connected device’ 34 times a day.
In September and October, IAB took an in-depth look at the mobile activity of the top 50 UK travel companies, based on ad spend.
The study is divided into five categories focusing on whether websites are optimised for device, optimised for search, mobile applications/single user approach, transport companies and mobile ticketing and star performers.
Read full story at: http://www.tnooz.com/article/big-travel-advertisers-missing-mobile/