Big travel companies look to muscle in on peer-to-peer marketplaces
Large travel players are expected to grab a slice of peer-to-peer action as the sharing economy gains traction.
This is one of the findings of the WTM Global Trends Report 2013 which says ‘cost-conscious’ European travellers are driving P2P services forward with strong growth recorded on the continent.
The WTM report, carried out with Euromonitor International, says these marketplaces offer ‘authentic experiences at affordable prices’ and now cover accommodation, car-sharing and tours and activities.
The study points to TripAdvisor’s acquisition of FlipKey in 2008 as well as its listing AirBnB and HouseTrip as trusted partners for vacation rental as a sign of the burgeoning sector.
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