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Digital checklist for nurturing online trust

11/04/2013| 4:50:18 PM| 中文

To ensure an environment of measurable trust, merchants and financial institutions will discover that knowing their customers through their devices and relying on a shared history of previous digital behaviors will help find fraud and reduce the frequency of committing “customer insult”.

Today’s travel industry is dominated by digital.

Of the billions of passengers that travel around the globe, 74% book their travel online, and by 2017, industry experts predict 50% of travelers will use smartphone apps, kiosks or social media to book a trip.

But, how many businesses are addressing online trust?

Read full story at: http://www.tnooz.com/article/fostering-trust-digital-world/

TAGS: online travel | travel marketing | mobile device
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