Five things you need to know about African online travel industry
Amadeus and World Wide Worx conducted research about the African online travel industry, identifying five trends which they believe are shaping the market.
The study was conducted among 1,045 business travel decision-makers across ten countries in Africa.
Here are the trends:
1. Satisfying a special appetite
Electronic commerce is growing in Africa, but not in exactly the same mould as developed economies like the US or Europe. With various infrastructure challenges, new and unique ways have evolved to deliver online shopping experience in Africa.
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