What is the impact of social media before, during and after a hotel stay?
Place the blame squarely on the shoulders TripAdvisor or other social networks, but customers have a hell of a lot more power than they did just ten years ago.
One of the mantras being heralded at the WebInTravel conference in Singapore this week is the idea of the “Five Ps” – taking the long-held four principles of marketing from the 1960s and adding “people”.
The initial “Four Ps” – Product, Price, Placement and Promotion – still hold sway, of course, but the influence of always connected, opinionated and influential customers at the sharp end of the buying cycle has given marketers a pause for thought.
Perhaps more than any other sector of the industry, hotels are trying to understand this more so they can shape their marketing and, indeed, how they weave the original Four Ps into a wider strategy.
Read full story at: http://www.tnooz.com/article/social-media-hotel-research