Halloween falls in a difficult holiday period, just at the end of ‘shoulder season’ (September to October) and right at the beginning of the dreaded off-season (November to March).
So it seems the end of October must be a write-off for travel company marketers. Or so you would think…
However, Booking.com is taking advantage of a holiday season yet to be exploited by other travel companies, Halloween, and is managing to build a comprehensive marketing campaign around it.
Read full story at: http://econsultancy.com/sg/blog/63639-booking-com-s-journey-into-fear-this-halloween?utm_medium=feeds&utm_source=feedly
