Turning the ugly duckling of the travel industry into a beautiful swan
The tour and activity space is an exciting opportunity but as with any opportunity, has its fair share of challenges as well.
There have been days in the not so distant past when I have felt like an ugly duckling, paddling about furiously in the vast pool of order and normality in the travel industry.
Despite the hype around the tours and activity segment, the truth is that this segment, more than any other, in my opinion, has the most work ahead of it if it hopes to one day become a beautiful swan.
The benefit of entering or considering entering the segment now is that entrepreneurs can benefit from the years of market research and unprecedented sharing that many of us, myself included, have been providing over the years.
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