Google urges travel brands to make it simple, personal and mobile
Google has released the findings of a hefty travel study this week – the results of which are being plugged with a plea to the industry to up its game with consumers on the web.
The results range from the inevitable “well, obviously” to some pretty important data which supports the idea that the consumers are really beginning to shift the way they are searching and interacting with online travel brands.
Unveiling the study at the WebinTravel conference in Singapore, Bambos Kaisharis (Google’s head of travel for South East Asia) says the industry now needs to “make it simple, make it personal, make it mobile” when trying to attract, convert and retain travel customers.
The results were captured from 11,000 leisure travellers from 11 countries in Asia during July this year.
Read full story at: http://www.tnooz.com/article/google-travel-study-asia