Goodbye data roaming fees, hello lucrative niche markets in travel?
Moves to scrap mobile data roaming charges have been swift and this is (or should be) a wake up call for the travel industry.
The trend towards mobile is indisputable. As our research highlights, 63% of suppliers have seen an increase in mobile booking volumes since 2011.
Now, in what the European Commission is describing as the “most ambitious plan in 26 years of telecoms market reform”, it may not be long before travellers in Europe start to expect far from their mobile devices, or indeed service providers.
The big question then is this: with roaming charges soon-to-be a thing of the past, which companies will be ready to meet the growing demands of today’s demanding road warriors?
Read full story at: http://www.tnooz.com/article/data-roaming-changes-travel