All signs continue to point north for tours and activities
It seems everybody wants a piece of the tours and activities pie right now with developments across major online travel agencies, other intermediaries and startups.
Details are emerging from a PhoCusWright study of the European marketplace, which although not scheduled for release until early 2014, shows just how hot the sector is.
Europe is a large market for tours and activities, however, only a small segment of travellers would book online. For instance, two in three active travellers will shop on the web, but less than 25% will book activities online according to the PCW report.
It’s worth remembering here that tours are not easy to deliver online with many of the problems for both consumers and suppliers detailed in this article.