Mobile travelers increasingly call to book – travel companies must optimize call centers
A Google research results showed that 58% of mobile searchers said they would use click to call to book hotel stays. And 68% said having the option to call during the purchase phase was important to them.
The typical travel company thinks it has adapted to the popularity of mobiles. But many act as if it’s enough to provide travelers with a pretty app to download or a responsive website design that looks sharp on a small screen.
Yet the ugly truth is that most of the travel industry has never quite found its niche in mobile. That is now changing, though, as the industry plays catch up with trends.
A headline statistic comes from a July PhoCusWright study, Optimizing the Mobile Travel Experience, which found that mobile will account for 18% of the global online travel market next year. That figure includes leisure/unmanaged business travel gross bookings.
Read full story at: http://www.tnooz.com/article/mobiles-travel-call-to-book