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Expedia peers into the future of travel, focusing on Millennials

10/17/2013| 10:21:09 AM| 中文

Millennials — people who grew up in the 1980s — travel differently than the rest of us, according to fresh research by Expedia, the online travel agency (OTA).

In a key finding, travelers under 30 years of age are much more comfortable making last-minute shifts in travel plans using mobile devices than the typical traveler.

The Expedia and Egencia survey, released today, cites 24% of millennials as saying that they have edited a trip on their smartphone at least once during a trip, compared with only 13% of travelers in the 46-to-65 age group.

Expedia responding to millennial tug

Millennials — born between the early 80s and mid-90s — are particularly of interest to Expedia UK and Ireland because they — especially those living in the southeast of England — disproportionately choose to shop with the OTA, said Andy Washington, managing director of Expedia UK & Ireland, in a phone interview with Tnooz.

Read full story at: http://www.tnooz.com/article/expedia-uk-releases-future-travel-report/

TAGS: Expedia | OTA | App
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