Travel agents increase use of GDS but hotel rate parity impacts booking preferences
There are two channels that travel agents use more than in the past – none other than the GDS and hotel/chain websites, reveals a study.
Market research company Phoenix Marketing International and Travelclick surveyed more than 650 travel agents (from 34 countries) worldwide thatuse Amadeus, Galileo, Sabre and Worldspan.
Here are some of the key observations from the project:
Usage of GDS and hotel direct bookings on the rise
The percentage of travel agents using GDS has increased by 14% from 2011. Whereas the usage of hotel/chain website increased 3%.
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