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What travellers want from Google Hotel Finder

10/11/2013| 10:39:02 AM| 中文

If Google continues to make incremental improvements to the user experience with the right tools and features and improves the quantity and quality of reviews, it could be a short path to a surge in traffic that makes Hotel Finder a large contributor to online bookings.

A few weeks ago we invited users to participate in a small study on Google Hotel Finder usability.

We gave the users – each from the US, new to Google Hotel Finder, average and greater income, and with intermediate internet experience – a basic research and booking task.

We recorded their usage and then conducted brief interviews, analyzing the video and responses over the course of a few days.

Read full story at: http://www.tnooz.com/article/google-hotel-finder-tips?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Tnooz+(Tnooz)

TAGS: Google Hotel Finder | Travel search | Customer experience
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