What travellers want from Google Hotel Finder
If Google continues to make incremental improvements to the user experience with the right tools and features and improves the quantity and quality of reviews, it could be a short path to a surge in traffic that makes Hotel Finder a large contributor to online bookings.
A few weeks ago we invited users to participate in a small study on Google Hotel Finder usability.
We gave the users – each from the US, new to Google Hotel Finder, average and greater income, and with intermediate internet experience – a basic research and booking task.
We recorded their usage and then conducted brief interviews, analyzing the video and responses over the course of a few days.