Luxury travellers and social media – The past, present and future
TripAdvisor contributes about 61% of all reviews on luxury hotels in the US and 53% of all reviews on luxury hotels globally, reveals a survey by Brand Karma and International Luxury Travel Market.
The study was conducted among luxury travellers and their opinions on about 2,000+ hotels around the world.
Luxury is now defined as “Instagram-able”
For millennials, the ability to share a travel experience instantly via photos and videos has become an important requirement when selecting an experience. As Millennials become older and more affluent, they will seek luxury experiences that are so unique and visual that it is guaranteed to generate buzz amongst their social network.
Future of luxury hotspot
Luxury hotspots are shifting to the southern and eastern part of the world, particularly the Middle East, APAC and Latin America regions.
Read full story at: http://www.tnooz.com/article/luxury-travellers-social-media-past-present-future/