Apple changed our world forever with its 2007 introduction of the iPhone.
Today, it’s a given that mobile matters and most companies must have a mobile strategy. And, an army of pundits, researchers and consultants are geared up to help us exploit the mobile revolution.
Then came the tablet explosion, again led by Apple with the iPad in 2010. The now vast ecosystem of mobile technology experts was quick to bring tablets under the mobile umbrella. To many experts the introduction of tablets was simply further proof that mobile matters.
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