Home > Home > After Big Mergers, When Will Priceline and Expedia Take the Next Big Steps?

After Big Mergers, When Will Priceline and Expedia Take the Next Big Steps?

09/24/2013| 9:57:48 AM| 中文

Now that Priceline and Expedia acquired their respective travel metasearch playthings, U.S.-based Kayak and Germany’s Trivago, when are these online travel agencies going to take the seeming logical next steps?

In other words, when are the transaction-focused online travel agencies, Priceline and Expedia, going to integrate cost-per-click-based Kayak and Trivago into the OTAs’ respective flight or hotel search results?

There is a strong argument to be made that such a hybridization of the booking sites, turning them into a blend of transactions and metasearch advertising, makes a lot of sense financially and from the perspective of providing a much better and more comprehensive customer experience than is the norm today.

As one advertising wonk puts it, this could be the ultimate loyalty play in online/mobile travel.

Read full story at: http://skift.com/2013/09/19/after-big-mergers-when-will-priceline-and-expedia-take-the-next-big-steps/

TAGS: Priceline | Expedia | Kayak | Trivago | Travel search
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!