Booking.com winning the multichannel stakes, apps and mobile sites lagging overall
For the purpose of the eDigitalResearch study, 15 brands are looked at for their multichannel performance.
Seems like a two horse race when it comes to the results of a multichannel study assessing travel brands for their performance with booking.com and hotels.com consistently scoring well.
For the purpose of the eDigitalResearch study, 15 brands are looked at for their multichannel performance (website, mobile site, apps) and assessed for initial research, search, search results, booking process, design and usability and customer support.
While booking.com emerges top of the rankings, hotel aggregators dominate overall with Hotels.com, Expedia coming and ebookers taking the next three slots.