Let the games begin: Google Glass used for the first time in destination marketing
It was only a matter of time: Google Glass has been used for the first time in a destination marketing campaign.
The Beaches of Fort Meyers and Sanibel invited five Google Glass Explorers to come experience the destination as part of the “Find Your Island” promotion.
The Explorers also completed a series of activities and challenges that showcased both the destination and the potential for Glass in the hospitality sector.
In addition to the Glass Explorers, the promotion included a public sweepstakes, under the name “Find Your Island #throughglass.” The sweepstakes was promoted via the destination’s Facebook Page, and has the grand prize of a trip to the Beaches of Fort Myers & Sanibel and a pair of Google Glass – once they become available to the general public for sale.