Warning: the big challenges for anyone involved in P2P tour and activity marketplaces
The high failure rate so far from funded and unfunded startups in this sector is not a concept problem but, inevitably, mainly one around execution of the idea.
There has been plenty of coverage in recent months about the development and fate of person-to-person online marketplaces in the travel industry – not all of it particularly positive.
The idea of having an online presence where consumers can cherry pick from tour and activity products hosted and serviced by people on the ground (“travel like a local!”) is an appealing one.
But the reality is stuffed full of challenges – technical, scaling issues, the actual business mode, operational.