Google tightens grip on future of the travel industry – also puts startups in a tough spot
As entrepreneurs tasked with delivering the future, we need a simple model that we can use to evaluate opportunities and determine where we should be building technologies and functionality.
[We may even dare to use the word "innovation"!]
If we don’t understand the evolution of the business and how others (new and existing) fit in, we’re in trouble.
The model needs to be more comprehensive than “web wins” or “mobile” or “social”, but still be practical and useful for decision making purposes.