[We may even dare to use the word "innovation"!]
If we don’t understand the evolution of the business and how others (new and existing) fit in, we’re in trouble.
The model needs to be more comprehensive than “web wins” or “mobile” or “social”, but still be practical and useful for decision making purposes.
Read full story at: http://www.tnooz.com/2013/09/02/news/google-tightens-grip-on-future-of-the-travel-industry-also-puts-startups-in-a-tough-spot/