Social travel sites are screaming for attention – but industry and consumers are not really listening
The social travel sweet spot would appear that the gold is on the mobile sharing side since that seems to be the activity with the highest engagement with travelers.
For years we have watched as startup after startup has attempted to marry social media and travel into a profitable, or even just a revenue-generating business model.
But maybe it’s time that entrepreneurs look elsewhere for their startup glory.
PhoCusWright recently released an infographic showing how US travelers use social media and the data leads me to conclude that travel-specific social media just isn’t doing much to drive bottom line revenues for travel companies.