Kayak Drops TripAdvisor Hotel Reviews, Adds Its Own User Ratings
Now that TripAdvisor has launched Kayak-like hotel metasearch, the two companies are competing head to head for the first time. That’s the context for a new feature that Kayak is introducing today: User rating scores to rival TripAdvisor’s Popularity Index for hotels.
And, as part of Kayak’s changes, which also includes a redesigned homepage, it is not-so-coincidentally dropping its use of TripAdvisor user reviews.
“Our goal is to aggregate as much quality content as makes sense, with a focus on verified user reviews,” says Robert Birge, Kayak’s chief marketing officer. “We have great respect for TripAdvisor, and we’ve had a great working relationship. However, at this time they’re not included in our aggregated review content.”
In a blog post, Kayak explains that it is introducing an aggregated user rating score, summaries of user sentiment from around the Web from reputation-management firm TrustYou, and verified reviews from Kayak sister companies Booking.com and Priceline.com, as well as Travelocity.