Home > > Kayak Drops TripAdvisor Hotel Reviews, Adds Its Own User Ratings

Kayak Drops TripAdvisor Hotel Reviews, Adds Its Own User Ratings

08/29/2013| 9:39:36 AM| 中文

Now that TripAdvisor has launched Kayak-like hotel metasearch, the two companies are competing head to head for the first time. That’s the context for a new feature that Kayak is introducing today: User rating scores to rival TripAdvisor’s Popularity Index for hotels.

And, as part of Kayak’s changes, which also includes a redesigned homepage, it is not-so-coincidentally dropping its use of TripAdvisor user reviews.

“Our goal is to aggregate as much quality content as makes sense, with a focus on verified user reviews,” says Robert Birge, Kayak’s chief marketing officer. “We have great respect for TripAdvisor, and we’ve had a great working relationship. However, at this time they’re not included in our aggregated review content.”

In a blog post, Kayak explains that it is introducing an aggregated user rating score, summaries of user sentiment from around the Web from reputation-management firm TrustYou, and verified reviews from Kayak sister companies Booking.com and Priceline.com, as well as Travelocity.

Read full story at: http://skift.com/2013/08/26/kayak-drops-tripadvisor-hotel-reviews-and-adds-its-own-user-rating-scores/

TAGS: TripAdvisor | Kayak | hotel review | TrustYou
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