Home > Home > It’s all about the brand: Travelocity’s gnome packs up to double down with Expedia [ANALYSIS]

It’s all about the brand: Travelocity’s gnome packs up to double down with Expedia [ANALYSIS]

08/27/2013| 10:40:51 AM| 中文

Travelocity thought long and hard about how it could best compete against rivals. Rather than compete head-to-head, the thinking became: what if Travelocity was merely a marketing brand, and eliminated all, or most, operating costs from the balance sheet?

Travelocity’s gnome long ago reached cult status – do a simple search online, and thousands of gnome-tastic images appear. But can the power of the brand be strong enough to eliminate all technological competitive advantage in the OTA space?

The world will know soon enough: Travelocity has inked a “strategic marketing agreement” with Expedia, an agreement that packs up North American internal operations in favor of a complete brand focus backed up by Expedia’s technology.

Travelocity’s owner, Sabre Holdings, already has a robust GDS that is one of the systems used by Expedia to supply inventory to its own results.

Read full story at: http://www.tnooz.com/2013/08/22/news/its-all-about-the-brand-travelocitys-gnome-packs-up-to-double-down-with-expedia/

TAGS: Travelocity | Sabre | Expedia
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