Travelocity’s gnome long ago reached cult status – do a simple search online, and thousands of gnome-tastic images appear. But can the power of the brand be strong enough to eliminate all technological competitive advantage in the OTA space?
The world will know soon enough: Travelocity has inked a “strategic marketing agreement” with Expedia, an agreement that packs up North American internal operations in favor of a complete brand focus backed up by Expedia’s technology.
Travelocity’s owner, Sabre Holdings, already has a robust GDS that is one of the systems used by Expedia to supply inventory to its own results.
Read full story at: http://www.tnooz.com/2013/08/22/news/its-all-about-the-brand-travelocitys-gnome-packs-up-to-double-down-with-expedia/
