NB: This is a viewpoint from Josh Feuerstein, co-founder and chief product officer at Intent Media.
Travel, the industry that pioneered loyalty programs, has eagerly embraced many of the newer data-driven marketing approaches and tools.
Yet tried and true marketing rules remain in force. In fact, three of these “old” rules are even more important as we enter the latest brave new world of online marketing and segmentation.
Read full story at: http://www.tnooz.com/2013/08/19/news/three-golden-rules-about-the-new-world-of-travel-marketing/
