Something in this door-to-door search trend – Lufthansa and Booking.com latest to try it out
Rome2Rio, one of just a handful of door-to-door travel search technology providers, appears to be persuading others that it’s a shift in user behaviour worth capturing.
Just a few weeks after Indian online travel agency Cleartrip integrated the Rome2Rio door-to-door white label on its site, two of the big boys of the industry have confirmed they’re giving it a whirl.
Booking.com has put the system within its destination pages so users can identify the location of hotels and things to do alongside plotting how to get from a home address to a property.
With what some predict (Booking.com never discloses) to be around 100,000 bookings per day on the site following what could be a few million searches over the same period, use of the door-to-door search service could be a tidy winner for Rome2Rio, not least in terms of exposure.