Priceline has quietly redesigned its homepage, and in line with its very successful 2013 advertising campaign, one that has put rival Hotwire on its heels, actor William Shatner returns to the homepage after being missing in action for awhile, along with his advertising-sidekick Kaley Cuoco, and Priceline’s Express Deals product really comes to the fore.
To get an idea of what’s going on, take a look first at Priceline’s homepage today, and beneath that is the homepage from June 2013. (And see above for an historical slideshow on Priceline’s homepages over the years, replete with the 2001 tagline, “Airline Tickets at Warehouse Prices!”
Here’s the prior homepage, as of June 2013, courtesy of WayBack Machine.
Read full story at: http://skift.com/2013/08/03/priceline/#1
