British Airways climbs into peak storytelling mode, pulling heartstrings with latest video
Travel marketing is highlighting on emotion more than ever as British Airways rolled out a tear-jerker.
Travel marketing often misses the mark in highlighting the specific stories that fuel much of the travel experience. For a business that hinges on emotion, this oversight leads to lackluster campaigns that just don’t have emotional resonance.
Thankfully, this trend has been reversed recently.
Late last year, Expedia launched an extensive video component of their Find Yours campaign. By combining on-site integration with print and captivating videos (both on YouTube and television), the campaign succeeded in capturing the diversity of travel stories. The series also managed to capture the humanity of the experience – ultimately that travel exists to connect humans to each other and the world around them.