Mobile isn’t everything: Some thoughts on the big rush to devices for everything
Just because the CEO came in, stamped his foot and said you had to be in mobile, that doesn’t mean its a money spinner. Avoid letting your technology team spend too much time playing with mobile gadgets. Check out some data on what people actually do with their mobile devices.
A lot of people are excited about mobile travel and in particular mobile payments. They say, “Its the panacea to everything,” or “mobile first, it’s the only the way to go!”
Hold on a second. Let’s first deconstruct some of the assumptions and data before we get too excited about mobile and mobile payments.
I will grant that the world is moving to a mobilized state. There’s lots of data around that shift in consumption. But that is not an exclusive prediction, as it’s far more nuanced.