GetYourGuide makes second acquisition, snaps up iGottaGuide
GetYourGuide is flexing its business development muscles once again after agreeing to buy the assets of peer-to-peer activity service iGottaGuide.
Terms of the deal were not disclosed, but essentially the Berlin-based GetYourGuide has snapped up the product listings and some other assets from the wound-down iGottaGuide.
The idea is that GetYourGuide will be able to bolster its position in a number of key North American marketplaces where iGottaGuide had achieved some nominal traction.
GottaGuide co-founder Keith Petri wrote about his challenges with building the business in December 2012 (Another travel startup story: Why iGottaGuide failed), highlighting how the small team struggled with resources, positioning, and more.