Distribution is crucial to the success of any hotel. I am even tempted to think that distribution is more important than anything else in such businesses.
Here’s the reason: no matter how brilliant your hotel or your product is, regardless of how smart your marketing is or how unique the service and location is, if you’re not able to effectively sell your product to consumers, your business will fail.
If the money doesn’t come in, if you’re unable to create a healthy top-line income, your business will collapse eventually.
Read full story at: http://www.tnooz.com/2013/07/29/news/hotel-distribution-first-up-the-simplified-version/
