CEO Dara Khosrowshahi was somewhat on the defensive today in answering investor questions on a call for second quarter 2013 for Expedia, the world’s largest online travel agency.
The company saw a broad negative impact as TripAdvisor moved to metasearch, hurting Expedia on all metrics. In response, the company plans to tweak its bidding strategy for gaining position in the top slots of TripAdvisor’s metasearch results.
Consumers are no longer clicking on pop-up ads from TripAdvisor, as TripAdvisor replaced pop-up ads with hotel metasearch.
Read full story at: http://www.tnooz.com/2013/07/25/news/expedia-admits-that-tripadvisor-and-booking-com-are-hurting-it-hard/