Expedia admits that TripAdvisor and Booking.com are hurting it hard
As TripAdvisor moved to metasearch and the Booking.com become more and more aggressive on TV advertising, Expedia now facing a lot of pressure from variety of angles.
CEO Dara Khosrowshahi was somewhat on the defensive today in answering investor questions on a call for second quarter 2013 for Expedia, the world’s largest online travel agency.
The company saw a broad negative impact as TripAdvisor moved to metasearch, hurting Expedia on all metrics. In response, the company plans to tweak its bidding strategy for gaining position in the top slots of TripAdvisor’s metasearch results.
Consumers are no longer clicking on pop-up ads from TripAdvisor, as TripAdvisor replaced pop-up ads with hotel metasearch.