How to leverage events in hotel marketing
A good hotel manager always knows all the events taking place in his area and will try to benefit from this knowledge as much as possible. This knowledge can be shared with guests looking for activities during their stay, and then easily repurposed into a blog.
NB: This is a guest perspective from Dumitru Brinzan, founder of Hermes Themes.
Not so long ago, in November 2011 Google announced a significant addition to their ranking algorithms: freshness. Basically, it meant that fresh content would rank more favorably than older, theoretically more “stale” content.
This put a significant dent in the concept of “evergreen” content that would keep search engines happy in perpetuity.
Read full story at: http://www.tnooz.com/2013/07/19/news/how-to-leverage-events-in-hotel-marketing/