NB: This is a guest perspective from Dumitru Brinzan, founder of Hermes Themes.
Not so long ago, in November 2011 Google announced a significant addition to their ranking algorithms: freshness. Basically, it meant that fresh content would rank more favorably than older, theoretically more “stale” content.
This put a significant dent in the concept of “evergreen” content that would keep search engines happy in perpetuity.
Read full story at: http://www.tnooz.com/2013/07/19/news/how-to-leverage-events-in-hotel-marketing/
