Might Google benefit the most from IATA’s NDC?
Imagine a future a few years from now where Google Flights could be able to use NDC to connect to many airlines and receive up-to-the-minute flight availability and pricing.
NB: This is a viewpoint from Paul Richer, owner of travel technology consultancy Genesys.
Last month I chaired the Travel Technology Initiative’s Summer Forum – Take Flight!, which covered developments in flight distribution.
Speakers discussed Google Flights, among other topics. There was also a presentation about next-generation fare content distribution by Jerry Foran, head of product delivery, revenue management, British Airways.