Why Hotels Should Pay Attention To The Chinese Traveler
Reports are showing a positive trend in the number of Chinese visitors coming to the states and Chinese tourists are now the world's largest spenders.
Get ready hoteliers! Now more than ever, hotels will need to adjust their business model based on the influx of business coming in from Chinese travelers. In order to prepare for this excellent source of additional revenue, I'll give you some ideas of how your hotel can welcome Chinese travelers and all their precious revenue dollars...or should I say their precious revenue yuan.
SHOW ME THE MONEY! ...AND OTHER NUMBERS
According to the World Tourism Organization, the number of international travelers coming from China will increase from 10 million in 2000 to more than 100 million by 2020.
Reports are showing a positive trend in the number of Chinese visitors coming to the states and Chinese tourists are now the world's largest spenders. This April, CNN shared a United Nations World Tourism Organization report, stating that Chinese travelers spent $102 billion in 2012, an average of $1,230 per trip! More recently, the U.S. Office of Travel and Tourism Industries reported that Chinese tourists spend an average of $2,900 per trip when visiting California, which has become one of the fastest growing locations for Chinese tourism.