Facebook and hotels: Here comes Graph Search Optimization
Hotels are likely to be immediately affected by Graph Search, which pulls personalized results to natural-language (or semantic) queries from content that has been shared on Facebook.
Facebook is rolling out Graph Search, a much-anticipated social search feature, to all users of its US website.
At first, everyone will use the tool to check up on whatever happened to their teenage sweethearts. But eventually they may use it to research travel plans.