Come on travel companies – why are you not investing in tablet applications?
Given the high level of usage and engagement of tablets, and the more immersive experience that an app provides, hoteliers and travel companies in general should be racing to invest in tablet apps.
Travel companies are forever claiming how app-savvy they are - and now independent research tells us all that tablets are grabbing a significant share of hotel website traffic.
An eMarketer report referenced Adobe’s Hotel Benchmarking Metrics study which found that tablets have overtaken smartphones for mobile browsing share.
The study analyzed more than 300 million visits to 31 hotel websites worldwide in Q4 2012 (80% of which were for US properties), finding that nearly one-sixth of traffic to those sites came from mobile devices.