How much is on the table with destination services for travel companies? [Hint: it's huge]
A study by Euromonitor estimated the total leisure spend on travel and destination-related products was a massive Euro 2.5 trillion during 2012.
Roughly half that of expenditure is on so-called “commodity items”, such as flights, hotel and car rental.
That leaves a mammoth chunk – around Euro 1.25 trillion – accounting for money spent by travellers on in-destination products, such as transfers, things-to-do, attractions, shopping and tours.
It’s no wonder then that the tours and activities market is trying to explode, at least in terms of the number of startups and established players that have given the sector plenty of focus in recent years.