A brief guide to optimising travel videos and virtual tours on multiple devices
It is incredibly useful for brands to understand the production and presentation of media on all channels and, hopefully, drive more sales.
NB: This is a guest viewpoint from Gil Keinan, vice president of commercial and strategy Ice Portal.
Understanding how product and content appears in multiple device is a fact of life in the travel industry these days. Or at least it should be.
But as Google Analytics, Omniture, Unica Netinsight and WebTrends might be aggregating stats on referral, device, bounce rate, content for your web visitors, but what about the finer details on how video content performs?