The research, conducted by Change Sciences, compared a number of travel websites (alongside brands in other verticals) for usability, influence, engagement and conversion.
Usability of travel websites
Below screen grab compares the user experience scores for travel websites to other sites in the Change Sciences dataset.
Read full story at: http://www.tnooz.com/2013/06/27/news/which-travel-websites-win-for-usability-engagement-and-conversion/
