Which travel websites win for usability, engagement and conversion?
Leading OTAs Expedia, Travelocity and Orbitz have emerged as the winners in a study looking at how web travel brands perform for a string of important measurements in the world of ecommerce.
The research, conducted by Change Sciences, compared a number of travel websites (alongside brands in other verticals) for usability, influence, engagement and conversion.
Usability of travel websites
Below screen grab compares the user experience scores for travel websites to other sites in the Change Sciences dataset.