Study: Apple’s bet on the wrist might be smarter than Google’s bet on the face
A new Forrester study on Google Glass might just show that Apple’s apparent obsession with the wrist might be a better bet than Google’s focus on the face.
According to the study of 4,600 adults, 12 percent of us would want to purchase wearable technology, like glasses, on our face. That’s almost 22 million Americans. But more than twice as many — 28 percent — are interested in wrist-based wearable devices. That’s almost 50 million people.
Apple’s rumored wearable, of course, is the iWatch.
The post-PC wearable computing space is intensely interesting to Apple, chief executive officer Tim Cook said recently. Apple has reportedly been testing 1.5-inch OLED screens for iWatches and has recently filed trademarks for iWatch in Russia and other countries. Bitter global rival Samsung is supposedly working on a wrist-based computing device as well.