Is travel at a do or die moment in big data?
While there might already be fatigue at the overuse of the term ‘big data’ now is the time to act if a report from Amadeus is to be believed.
The study, penned by Thomas Davenport, a visiting professor at Harvard Business School, who sees big data as the ‘biggest opportunity in a generation for travel businesses’.
Interesting to note that Amadeus is already acting with the development of a travel intelligence engine alluded to by Pascal Clement, head of travel intelligence, at the company’s Airline eCommerce and Mobile conference earlier this month.
“It’s a platform that will work for you and do for you the part that we all have to do. We already work with similar types of data – Amadeus data, customer data, industry data – and we want to move away from who owns the data to how do we get the value of all this data.”